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Stimulating Conflict

1.Introduce new blood = new ideas; challenge existing methods


2. Manipulating   Communications =

eg.  Ambiguous/threatening information ( rumored cut or layoffs) can reduce complacency & improve overall health of the organization being left out of the loop may signal “you are not important”  


3. Creating Competition = eg. Creating competitions between players on team. Who sells the most in retail.Usually everyone gains.   


Danger = if no net gain or if there is duplication of effort if same company employees compete for the large contract.



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conflict negotiation and intergroup behavior